The virtual check out.
I am excited and ready to participate / shop at the new Amazon Go stores.
Amazon just opened a grocery store without a checkout line, an article published, December 5, 2016 by Elizabeth Weise in "USA Today." This article outlines details as to how the process works.
"The service is called Amazon Go. It uses machine learning, sensors, and artificial intelligence to track items customers pick up. These are then added to the virtual cart on their app. If they pick up an item they later decide they don't want, putting it back on the shelf removes it from their cart."
Currently, the store is only open to employees in one location in downtown Seattle. However, the Amazon advised stores will open to the public in 2017. And, Amazon began testing 'just walk out technology' in 2012.
The simple checkout process occurs “when the customer leaves, the app adds up everything the customer has taken and charges their Amazon account.”
Meal kits are a great concept for college students or busy working adults. Based on the description provided: "everything you need to cook a quick, high-quality dinner" kits have become popular but the economics of delivering them has meant they're difficult to make economically viable. Stores such as Amazon Go may provide a sweet spot for them.”
This virtual checkout process will prevent aggravation by reducing the amount of time required to shop. Again, I am excited and look forward to this opportunity.
So why am I excited?
1. This will improve my ability to get what I need and get out if the store. This is an example of true respect of the consumer’s time. No more standing in line.
2. The packages for purchase contain compete kits. So, I will not have to search for ingredients or return to the store because I forgot an item that was on my mental list. It is all included in the kit!
3. Convenience is key. The process seems user friendly and should allow employees the freedom to provide true customer service by answering questions or helping.
I applaud the concept and cannot wait to see it in action.
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